So how do you make the best out of social media for your business?

There's no perfect way to increase engagement, and generate customers. To some extent it will be trial and error. You can gain a lot of insights on the basics in my other blog posts. But below here are two more top tips to help you.

1. Connections. Not the number of people you're connected with. But the Quality of your connections. There's no point having 1000's of followers if they're not your ideal customer.

1. So how can you help find out if they are? Cultivate your connections. What do I mean? Engage with each of them as an individual. Don't send generic direct messages. Personalise them. Do a bit of research on who you're contacting. On their profile they may have their name, business or website mentioned. Taking an interest can help you generate rapport. And also give you an opportunity to become memorable for all the right reasons!
2. Don't copy and paste. If you're contacting many people. It can be tempting to copy and paste your wording.But this is rarely personal. It can lose impact. Most people will spot a generic "ad". This is what it'll look like if you're copying and pasting.

This extends to your posts, as well as direct messages. Write your social media posts so that they're writing to an individual. Not like broadcasts to the world. Why might you say? Well you're not going to have the world as your customer. There are thousands of animals and people who your service will help. But it won't be for everyone. And that's fine.

Finally. Above all be yourself. Don't try to be someone you're not. As when your customers do meet you, then they won't find consistency. Being consistent and congruent in your business and life is important!

Your Action Point

• Message or post to individual pf
• Personalise your messages.
• Comment on a few posts every day from people in your groups, newsfeed. Ensure your comments are helpful and useful. Not a sales pitch for your service!

How to Get Confidence Running Your Equine or Canine Business

Click here for more information on consultancy. Or email me at info @ taranet.co.uk for info on coaching opportunities with me.

About The Author
Suzanne Harris is an equestrian and canine entrepreneurial coach and consultant to veterinarians who want to help prevent animals being affected by domestic abuse.

PS: You can find more equestrian and pet care themed business articles over at my Linkedin, see more here https://www.linkedin.com/in/suzanne-harris-mcmi/detail/recent-activity/posts/

Tags: marketing, twitter, social media, online marketing, coaching, business, facebook, instagram, linkedin